Industry  alliance and the United Nations join forces for women and children  

Leading businesses announce commitment to newborn health

At the UN General Assembly, New York, USA

Client

The International Federation of Pharmaceutical Wholesalers (IFPW), the world’s leading pharmaceutical wholesale industry association, representing over 40 companies across 6 continents, including several Fortune 500 companies. IFPW member companies comprise 40% of the global pharmaceutical distribution market.

Opportunity

Position IFPW as a major player in global health, highlighting their role in improving newborn health in developing countries. The high-level Every Women Every Child (EWEC) luncheon was hosted by the United Nations Secretary General Ban Ki-Moon during the annual UN General Assembly.  EWEC is an unprecedented global movement that mobilizes financial and political commitments with actionable projects by governments, the UN, multilaterals, the private sector, and civil society to address major health challenges faced by women, children and adolescents. High level innovators from the public and private sector, including Merck, Johnson & Johnson, Nike, Philips, General Electric, and others announced their commitments to advance the Global Strategy for Women’s and Children’s Health at this pivotal event.  

Impact

  • Positioned IFPW and the pharmaceutical wholesale industry as a major player in global health with government leaders at the high-level United Nations platform
  • Designed a major new commitment to newborn health and the Every Woman Every Child global movement, announced by IFPW President March Parrish to improve access to life-saving medicines and other health related commodities
  • Launched a new taskforce, the IFPW’s Global Access to Medicines Team, to provide technical advice to governments and global health partners and prioritize countries where maternal and newborn deaths are the highest
  • Accelerated the implementation of IFPW’s first ever strategy in global health, also developed by GD.

 

Additional Resources:

Every Woman Every Child Luncheon Press Release 

Event Invitation 

IFPW Announcement 

Global Development and IFPW Partnership